Privacy Policy

1. Introduction

Welcome to Atlas Rise ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our fitness platform and services.

By using Atlas Rise, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Account information (name, email address, username)
• Profile information (age, gender, fitness goals, preferences)
• Body measurements (height, weight, and optional circumference measurements)
• Communications with us (customer support, feedback)

2.2 Fitness and Activity Data

We collect data related to your fitness activities and workouts:

• Workout logs, exercise data, and quest completion information
• Progress tracking, achievements, and game progression data
• Performance metrics and statistics
• Social interactions (friend connections, leaderboard participation, guild membership)

2.3 Device and Usage Information

We automatically collect certain information when you use our services:

• Device information (device type, operating system, browser type)
• Usage data (features used, pages visited, time spent on platform)
• Log data (IP address, access times, referring URLs)
• Approximate country location (determined from your IP address for regional leaderboard features)
• Cookies and similar tracking technologies (web platform only)

2.4 AI Trainer Data

If you use the AI Trainer feature, we collect:

• Chat messages you send to the AI trainer (stored for 30 days to provide contextual coaching)
• Your fitness context (workout history, personal records, goals) is shared with our AI service provider to generate personalized advice
• AI trainer personality preferences

AI trainer messages are processed by a third-party AI service (OpenRouter) and are automatically deleted after 30 days.

3. How We Use Your Information

We use the collected information for various purposes:

• Service Delivery: To provide, maintain, and improve our fitness platform and features
• Personalization: To create personalized quest recommendations and adaptive workout plans
• Progress Tracking: To track your fitness progress, achievements, and game progression
• Social Features: To enable social interactions, leaderboards, friend connections, and guild participation
• Communication: To send you updates, notifications, and promotional materials (with your consent)
• Analytics: To analyze usage patterns and improve user experience
• Security: To protect against fraud, unauthorized access, and ensure platform security
• Legal Compliance: To comply with legal obligations and enforce our terms

4. Information Sharing and Disclosure

4.1 We Do NOT Sell Your Personal Information

Atlas Rise does not sell, rent, or trade your personal information to third parties for their marketing purposes.

4.2 We May Share Information With:

• Service Providers: Third-party companies that help us operate our platform (hosting, analytics, AI services)
• Social Features: Other users can see your username, profile information, leaderboard position, and guild membership if you participate in social features
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred
• Legal Requirements: When required by law, legal process, or to protect our rights and safety
• With Your Consent: When you explicitly authorize us to share specific information

4.3 Our Service Providers

We use the following third-party service providers to operate Atlas Rise:

• Auth0 (Okta): Authentication and identity management - processes your login credentials securely
• Neon: PostgreSQL database hosting - stores your workout data, achievements, and profile information
• Vercel: Web application hosting and deployment - serves the Atlas Rise application
• OpenRouter (Arcee AI): AI-powered personal trainer - processes your workout advice requests and generates personalized coaching responses
• Resend: Transactional email delivery - sends verification emails and account-related communications
• Reddit (web platform only): Conversion tracking - helps us measure the effectiveness of our advertising campaigns. Not used in our mobile apps
• Contentsquare (web platform only): UX analytics - helps us understand how users interact with our web platform to improve the experience. Not used in our mobile apps
• ip-api.com: Country detection - determines your approximate location from your IP address for regional leaderboard features

These providers are contractually obligated to protect your data and only use it to provide services to us.

4A. Do Not Sell My Personal Information

Atlas Rise does not sell your personal information. We have never sold personal information and have no plans to do so.

Under the California Consumer Privacy Act (CCPA) and similar laws, "selling" includes sharing personal information with third parties for monetary or other valuable consideration. We do not engage in such practices.

If you have any questions about our data practices, please contact us at privacy@atlasrise.fit.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Rate limiting and abuse prevention on sensitive endpoints

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Data Portability: Request a copy of your data in a portable format
• Opt-Out: Unsubscribe from marketing communications at any time
• Account Deletion: Delete your account and associated data through account settings

To exercise these rights, please contact us at privacy@atlasrise.fit

7. Children's Privacy

Atlas Rise is not intended for children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to our facilities and service providers worldwide.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for platform functionality
• Analytics Cookies: Help us understand how users interact with our platform
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser, but disabling cookies may limit certain features.

10. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal or legitimate business purposes.

11. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@atlasrise.fit

14. Regional Specific Rights

14.1 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information (we do not sell personal information).

14.2 European Union Residents (GDPR)

EU residents have rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing.

14.3 Other Jurisdictions

Residents of other jurisdictions may have additional rights under applicable local laws. Please contact us to exercise your rights.